NOVA KNJIGA - Smashing Logo Design i kreiranje vizuelnog identiteta firme
Smashing dizajn logoaThe ultimate guide to Logo Design from the world's most popular resource for web designers and developers
Web designers and developers now find themselves tasked with designing
not only a client's Web site, but also their logo and brand identity. By
adding Logo Design to your portfolio, you also add brand skills and
unique content. This unparalleled guide dives into the topic of design
theory and tells you everything you need to know in order to build
remarkable logo. No matter your level of experience, Smashing Magazine
covers techniques and best practices in understandable way. You'll look
behind the scenes at the art of creating identities. From theory to
instruction to inspiration, this must-have book addresses the challenges
and rewards of creating a logo that adheres to specific rules of
successful design.
Details the process of creating a memorable and unique logo, from finding inspiration to executing the design
Looks at what makes a logo successful, various typefaces to
explore, ways to use color, the pros and cons of vector, how to prepare
for print, and more
Zeroes in on the research, concepts, and techniques that go into designing an amazing logo
Includes more than 400 never-before-published logos, interviews
with established designers, and biographies of logo design masters with
case studies of their iconic work
Appeals to a wide range of readers, from aspiring designer to experienced professional
Encompassing everything about the art of creating identities, this is the only book you need to get started designing today. PART I: THE POWER OF LOGOS.
Chapter 1: The Logo.
Chapter 2: Types of Logos.
Chapter 3: The Key to Success.
PART II: DESIGNING A LOGO.
Chapter 4: Communicating with Your Client: The Design Brief.
Chapter 5: Conducting Preliminary Research.
Chapter 6: Conceptualizing a Logo.
Chapter 7: Getting Your Ideas On-Screen.
Chapter 8: Turning to Typography.
Chapter 9: Playing with Layout.
Chapter 10: Considering Color.
Chapter 11: Presenting Your Designs to Your Client.
Chapter 12: Preparing Source Files.
Chapter 13: Setting Logo Usage Guidelines.
Chapter 14: Avoiding Common Logo Design Mistakes.
PART III: SHOWCASE.
Chapter 15: Pictorial Marks.
Chapter 16: Abstract and Symbolic Marks.
Chapter 17: Wordmarks.
Chapter 18: Initials and Monograms.
Chapter 19: Emblems and Characters.
Appendix: Step Inside the World of Logo Design. VAŠE MIŠLJENJEVeoma bi nam značilo vaše mišljenje. Pišite nam.
